Jeans are very popular with young people all (06) the world. Some people say that jeans are the “uniform” of youth, but they haven’t always been popular. The story of jeans started almost two hundred years ago. People in Genoa, Italy made pants. The cloth made in Genoa was (07) “jeanos”. The pants were called “jeans”. In 1850, a salesman in California began selling pants (08) of canvas. His name was Levi Strauss. Because they were so strong, “Levi’s pants” (09) popular with gold miners, farmers and cowboys. Six years (10) , Levi's began making his pants with blue cotton cloth called denim.